[COMMUNITY SPOTLIGHT] 🚀 Tailr Selected for Gymshark Innovation Lab Pilot Programme
Tailr joins Gymshark’s Innovation Lab to transform sustainable fashion.
Hello Tech Powered Luxury listener, and now reader!
🎙️ Today, we’re sharing a big moment from our community. Irish fashion-tech startup Tailr has been chosen for the Gymshark Innovation Lab Pilot Programme - a global initiative focused on the future of activewear and sustainable production. Tailr is changing the way garments are designed, made, and scaled to make the industry smarter, faster, and more sustainable.
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💎 I’m Laoise O’Connell and I’m very excited to welcome you to today’s edition!
Community News: Tailr Selected for Gymshark Lab Pilot Programme 🚀
Irish fashion-tech startup Tailr has been selected for the Gymshark Innovation Lab Pilot Programme, following a global call for startups across categories including sustainability, sizing and fit, traceability, on-demand production and new material innovation. 💫
The Gymshark Innovation Lab was created to identify and test emerging technologies that could shape the future of activewear development and supply chain performance. Out of hundreds of applicants worldwide, Tailr was one of the few chosen to pilot its solution directly with Gymshark’s internal teams and supply chain partners. ♻️
Tailr is building the infrastructure for intelligent, scalable, and low-waste garment production, by making feasibility visible from the start. By combining structured mill data with garment requirements, Tailr helps brands and manufacturers understand whether a garment can be produced reliably, at scale, and without unexpected issues. This means fewer surprises during development, fewer recuts and delays, and more confidence that products will meet quality standards across every batch.
Shana Chu, CEO and founder of Tailr, said:
“Gymshark has built a reputation for backing innovation with action, and it’s a real privilege to be selected for the Innovation Lab. We're looking forward to working closely with their team as we explore how our technology can support their ambitions around performance, sustainability, and production.”
The pilot is now underway, focused on exploring Tailr’s impact across the core challenge areas identified by the Innovation Lab. It represents a significant milestone for Tailr as it continues to collaborate with leading brands across the fashion and apparel industry. ✨
We’re really proud to share news of Irish-led tech companies like Tailr, tackling some of the fashion industry’s most challenging sustainability issues - and leading the way alongside global brands. 🌍 Big congratulations to founder, Shana Chu!
We can’t wait to see what’s next for Tailr 🚀
Until next time,
Laoise 🖤
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🎙️ Launched as a podcast on November 1st 2022 by Ashley McDonnell, Tech Powered Luxury has since nurtured a vibrant community of experts passionate about the evolving synergy between technology and luxury. We have reached over 20 million people through the podcast, social platforms and media, and have hit +500K downloads.
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